Landing pages are crucial for businesses with services or products because they offer a focused and targeted approach to converting website visitors into customers or leads. So, if you are a businessperson and you have several services and products, then you should build a landing page for each product and service. Building a landing page on WordPress is best because it highlights the key features, benefits, and user testimonials, and WordPress provides a default admin panel. WordPress has many page builders and plugins, so you can use it to create pages and include featured functions using these free plugins.

building a landing page in WordPress

Benefits of building a landing page in WordPress

Building landing pages in WordPress is advantageous due to its ease of use, cost-effectiveness, flexibility, integration with existing websites, SEO optimization, and analytics capabilities. WordPress offers user-friendly interfaces, budget-friendly options, customization options, seamless integration with existing sites, SEO optimization features, and data tracking tools for improving conversion rates.

Showcase Specific Offerings:

  • Product Launches: Highlight new products or services with detailed descriptions and benefits
  • Special Promotions: Promote discounts, sales, or limited-time offers to drive immediate action.

Enhanced User Experience:

  • Simplified Navigation: Direct visitors to the most relevant information without distractions.
  • Mobile Optimization: Ensure a seamless experience across devices, crucial for capturing mobile traffic.

SEO Advantages:

  • Targeted Keywords: Optimize landing pages for specific keywords to improve search engine rankings and attract relevant traffic.
  • Increased Visibility: Appearing in search results for specific queries can drive organic traffic to the site.

Segmentation and Personalization:

  • Customer Segmentation: Create different landing pages for different audience segments, providing personalized experiences.
  • Localized Content: Tailor landing pages for different geographic locations to appeal to local audiences.

Cost-Effective Marketing:

  • Pay-Per-Click (PPC) Campaigns: Direct ad traffic to landing pages to increase the effectiveness of PPC campaigns.
  • Email Marketing: Use landing pages to convert email subscribers by offering exclusive content or promotions.

Building Trust and Credibility:

  • Testimonials and Reviews: Showcase customer testimonials, case studies, or reviews to build trust.
  • Certifications and Awards: Display any industry certifications or awards to reinforce credibility.

There are many features and functionalities you can add to build a landing page in WordPress, but they can be broadly categorized into three main areas:

Content and Design: This refers to the visual elements and message you use to convey your offer. Here are some key things to consider:

  • Headline: A clear and concise headline that grabs attention and explains what you’re offering.
  • Hero Image or Video: A high-quality image or video that visually communicates your message.
  • Benefit-Oriented Copy: Content that highlights the benefits of your offer and speaks to the needs of your target audience.


Strong Call to Action (CTA): A clear and compelling call to action that tells visitors what you want them to do next (e.g., sign up for your email list, download a free ebook, purchase a product).
Mobile-Responsive Design: A landing page that looks good and functions well on all devices (desktop, tablet, mobile).

Lead Capture Forms: A way for visitors to sign up for your email list or provide their contact information. You can use the built-in WordPress form block or a plugin like WPForms to create your forms.

Analytics and Tracking: A way to track how visitors interact with your landing page. This can help you measure the effectiveness of your landing page and make improvements over time. You can use Google Analytics or another analytics tool to track your landing page traffic.

Here are some additional features that can be helpful for landing pages:

Social Proof: Testimonials, logos of well-known clients, or social media share buttons can add credibility and trust to your landing page.
Scarcity and Urgency: Limited-time offers or countdown timers can create a sense of urgency and encourage visitors to take action.
Multiple CTAs:You can include multiple CTAs throughout your landing page to give visitors different ways to convert.