Technical SEO is essentially the foundation of a good SEO strategy. It’s all about optimizing the technical aspects of your website so search engines can easily find, understand, and rank your content. This essentially means making it easier for search engines to find, understand, and rank your webpages. It’s like building a strong foundation for your house before decorating it.

Technical SEO is even more crucial for e-commerce websites compared to regular websites for a few reasons. E-commerce is a booming industry, which means tons of competition vying for the same keywords and audience. Technical SEO gives your store a fighting chance by ensuring search engines can properly understand and rank your product pages. Technical SEO often overlaps with good user experience (UX). A fast-loading, mobile-friendly website with clear product categorization makes it easier for customers to find what they’re looking for and ultimately purchase. E-commerce sites typically have many more pages than a standard website, with each product having its own page. Technical SEO helps search engines efficiently crawl and index all these product pages, ensuring they show up in search results. E-commerce websites can leverage structured data markup to provide richer information about products to search engines. This can lead to richer search results with product details like prices and ratings, potentially increasing click-through rates.

technical SEO for e-commerce websites is about creating a smooth experience for both search engines and users, ultimately driving more organic traffic and sales to your online store.

Technical SEO factors are the behind-the-scenes aspects of your website that make it search engine friendly. By optimizing these factors, you can improve your website’s ranking in search results and attract more organic traffic. Here are some of the most important technical SEO factors for e-commerce websites:

Crawlability: Search engines need to be able to access and navigate your website in order to index your content. This means having a clear and well-organized site structure, as well as a robots.txt file that tells search engines which pages they can and cannot crawl.

Indexability:Once a search engine can crawl your website, it needs to be able to understand and index your content. This means making sure your website is mobile-friendly and that your pages have unique and relevant meta titles and descriptions.

Mobile-friendliness: More and more people are shopping online from their mobile devices, so it’s essential that your website is mobile-friendly. This means having a responsive design that adapts to different screen sizesand devices.

Website speed:Website speed is a major ranking factor for search engines, and it’s also important for user experience. A slow website can frustrate visitors and lead to them abandoning their carts. There are a number of things you can do to improve your website speed, such as optimizing your images, compressing your files, and using a caching plugin.

Structured data:Structured data is a way of providing search engines with additional information about your products. This can help your products appear in richer search results, which can lead to more clicks.

Security:A secure website is essential for e-commerce. You need to have an SSL certificate in place to encrypt your website traffic and protect your customers’ personal information.

Here’s how you can go about hiring a technical SEO for your ecommerce store:

Freelance Marketplaces: Platforms like Upwork and Fiverr offer a wide range of SEO freelancers. Be sure to check their experience with ecommerce SEO specifically, and look for client reviews.

SEO Agencies: SEO agencies can provide a wider range of services beyond technical SEO, but may also be more expensive. Look for agencies with experience in your industry and a proven track record of success.

Recommendations: Ask fellow ecommerce business owners or marketing professionals for recommendations on technical SEO specialists they’ve worked with.

Vetting Candidates:

Technical Expertise: During the interview process, assess the candidate’s knowledge of technical SEO best practices for ecommerce websites. Ask them about their experience with tools like Google Search Console and Screaming Frog.

Ecommerce Experience: Ensure they have experience working with ecommerce platforms like Shopify or Magento. Ecommerce SEO has some unique considerations compared to general SEO.

Communication Skills: Good communication is key. You should feel comfortable asking them questions and understanding their explanations.

Reporting and transparency: Discuss how the candidate will track progress, measure results, and keep you informed.

Interviewing candidates:

  • Prepare a list of questions to assess their technical knowledge, experience with ecommerce SEO, and approach to problem-solving.
  • Ask for case studies or examples of their past work on similar projects.
  • Discuss their proposed strategies and timeline for achieving your SEO goals.

Additional tips:

Check references: Contact past clients to get feedback on the candidate’s work ethic, communication skills, and ability to deliver results.

Consider a trial period: If you’re unsure about a candidate, see if they offer a trial period to assess their skills before committing to a long-term contract.

By following these steps, you can increase your chances of finding a qualified technical SEO who can help your ecommerce store improve its search engine ranking and drive organic traffic.